HSBC Mortgages – TV
The big idea which we created for HSBC UK was ‘onwards’, positioning the bank as forward thinking and fully equipped to provide for today’s banking needs. To promote the launch of the bank’s ‘Mortgage agreement in one day’ service, we creative directed a fully integrated campaign based on the story of a dad’s devotion to his swimmer daughter. This TV and online ad launched in April 2017. Written by Naz Nazli and produced by ourselves.