Ribena – OOH & Digital
The idea for Ribena is that it cheers people up while singing to its own tune.
At the 11th hour, the client sadly didn’t buy the idea where we take over a petrol station for a week and replace the petrol with pumps dispensing free Ribena. The same happened with the 48 sheet poster that is meant to be cut out and taken to a stockist for a free bottle of Ribena with accompanying digital film.
Still, they ran some very ‘ribenary’ OOH which is now being used by the research company as the standard against which all posters are now measured!
48 Sheet Posters
6 Sheet Posters