Oxo Family Relaunch – TV
For Oxo, we took the bold step of relaunching the Oxo Family – one of UK advertising’s most famous icons. We pitched the advertising at working families and each ad has a moment of jeopardy where Oxo saves the day. The work created huge amounts of publicity in national press and on social, particularly as the Dad is so involved in the meal preparation. The work also helped Oxo to become the only Premier Foods product to turn a profit that year.