Echo Powertools – Global Brand Film
In the US, ECHO is a serious contender to Stihl and Husqvarna. In Europe it is almost unheard of, with no brand consistency and almost zero presence. We re-launched the brand across Europe and pitched it as ‘the professional’s choice’ – the thinking is that, if it is good enough for the pros, then its good enough for your garden. Our campaign worked across all media and this online film was so well received that it is now being used globally.